Some companies talk a lot about going green, but don't have much to back up their claims - Similar to tobacco companies who work the PR machine while selling addictive and deadly products under the banner of "choice."Aveda is NOT one of those companies.
Not only do they run their facilities with 100 percent wind power, but 90 percent of their oils are organic as well as 89 percent of their basic ingredients. They've donated over $8 million to environmental organizations and they use a high percentage of post-consumer recycled ingredients in their packaging. They set the bar high - Here's hoping other companies follow suit.
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